3 Ways to Put the Writing Back Into Copywriting


I can't count the number of times I've heard a copywriter say something like,"For copywriters, sales skills are WAY more important than writing skills." Sorry, but I'm here to say that the writing skills are very important too. Obviously being a good writer doesn't automatically mean you'll READ MORE

Why You Must Master Compelling Copywriting For Your Landing Page


Great copywriting skills are necessary for success in the internet business arena. Your ad copy will determine the conversions your landing page. Recently I put up a new landing page on a web site. I put in the information I felt necessary to convey my message. I thought all was well. Wow, was I READ MORE